Ted Bundy: The Mind of a Killer Essay -- Psychology

Ted Bundy was an American born rapist, a necrophile; a serial killer and a kidnapper who assaulted and murdered several young women during the 1970’s. The criminal kept on denying the charges for more than ten years and later confessed of having committed the thirty homicide crimes in seven different states before his execution (Rule, 2009). Bundy’s handsome and charismatic appearance made it possible for him to easily win the confidence of young women who were always his targets. He broke into the dwellings of his victims at night and bludgeoned them as they slept. He also approached young women in public places where he impersonated as an authority figure or feigned injury on his victim before empowering and assaulting at a more secluded area where he left them dead (Rule, 2009). Upon execution of his criminal acts, Bundy often visited the secondary scene of crime where he performed sexual acts with the decomposing bodies of the victims until destruction by wild animals or decomposition made further interaction with the bodies impossible. In addition to these criminal acts, Bundy decapitated heads of some of his victims and kept their heads in his residence for a period of time as mementos (Rule, 2009). The cases involving Bundy and his victims are cases of murder, rape, necrophile and kidnapping. These are capital offences that were well planned and executed by the perpetuator who made subsequent follow-ups of his criminal acts by visiting the secondary scene of crime. Description of offender’s psychological history and functioning at the time of the offence is based on statistical approach which involves the analysis of behavioural and other relevant information found at the scene of crime in order to infer ... ...ical and physical satisfaction from the acts. Understanding of psychological theories helps criminologists to design appropriate correctional strategies to mitigate crime. Works Cited Eysenck, H.J., & Gudjonsson, G.H. (1989). The causes and cures of criminality. Contemporary Psychology, 36, 575-577. Freud, S. (1961). The Complete Works of Sigmund Freud. London: Hogarth. Henry, S., & Charles, M. (1982). Social Learning Theory. Journal of Organizational Behavior Management, 3 (4), 55-62. Rule, A. (Ed). (2009). The Stranger Beside Me. New York: Pocket Books. Winfree, T., & Abadinsky, H. (2nd Ed.). (2003). Understanding Crime: Theory and Practice. Belmont, CA: Wadsworth publishers. Woodhams, J., & Toye, K. (2007). Empirical Tests of Assumption of Case Linkages & Offender’s profiling with Commercial Robbery. Psychology, Law & Public Policy, 13 (1), 58-84.

Speech on the Importance of Co-curricular Activities in School by R Jain

It happens more than sometimes that a student who has consistently shown in studies does less well later on in life than a student who has always been academically mediocre. The reason is not, necessarily, that the former has not lived up to expectations, or that the latter has all the connections that count. Often it is just a case of the mediocre rising to excellence because he has had the good luck of finding himself. Albert Einstein, Leo Tolstoy and Rabindranath Tagore were not considered particularly bright prospects in school, but nevertheless took the world by storm. Obviously, academics is only one yardstick of a student’s ability.At the school level, it is presently the most important yardstick and will probably continue to be so in the foreseeable future. It is generally agreed that an educated person is required to have grounding in certain specified areas of knowledge that may be termed as ‘basic subjects’. Over and above that, though, a good school wi ll offer a wide variety of supplementary or co-curricular activities involving games, music, art, literature, photography, the computer, and what have you. The more varied and better organised these activities are, the greater are the chances of a student succeeding in discovering himself.What does that mean? It means finding out what one likes doing, what one is good at and what one would like to develop one’s skills in. It is not impossible for this to turn out to be a fairly long drawn-out trial-and-error process. A student may begin by trying his hand at painting and find himself lacking; he may then move on to debating and discover he is worse at it; he may then have a shot at acting, but in vain; finally, he may find his metier in creative writing. He starts writing stories and poems and getting appreciation for and feedback on them. It makes him a happier, more motivated, and more energetic person.He may have been an indifferent student, but now, because his self-estee m has risen and he is more confident of himself, he attains a higher rank in class as well. It is not necessary that he should go on to become a famous writer. The very fact that he has confidence in himself now will make a world of difference to how he goes about life and what he does with it. It is up to him to seek out suitable avenues for the expression of his creativity, but once that is done, that initial act of self-discovery in school will prove to be one of the most positive turning-points in his life.What today is called ‘co-curricular’ was yesterday known as ‘extra-curricular’. The change in wording is significant and reveals recognition of the worth of non-academic pursuits in education. That one does not need to sit in ‘examinations’ in most co-curricular activities is a factor that makes them more enjoyable than classroom study; however, that may also be the very reason why a section of students don’t take them seriously en ough.More and more colleges and organisations have begun to look beyond the school-leaving and graduation and post-graduation certificates while deciding whom to take in and whom to leave out during admission or employment, and a good co-curricular track record may well give one an edge over a rival candidate who has no such background. This development, also, should further the worthy cause of co-curricular activities.

The Effects of National Debt on the Economy - 2073 Words

| The effects of National Debt on the Economy | | | | Table of Contents Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 Literature Review†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 Discussion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 Abstract This article discusses the shape the economy is in. Then the article examines what national debt is, and the national debt in America. Next, the article examines the recession in detail. The the article explains some the negative effects of the recession. Finally, the author of this article discusses some of the things the government†¦show more content†¦Many Americans found themselves surviving on unemployment insurance and other assistance. Sharing homes with siblings, parents or even nonrelatives is common in times like these. And the recession reduced the median family income; non-metro household family income fell by 3.3% from $42,176 in 2007 to $ 40,785 in 2008. And a 3.7% drop in metro areas, $53,823 in 2007 to $ 51,853 in 2008. Employment was falling by more than 750,000 jobs per month. The U.S. Department of Agriculture’s budget consists of food subsidies which cost taxpayers $79 billion in 2009; the largest food subsidy programs are food stamps which cost $56 billion in 2009. The recession introduced millions of Americans to food stamps because of layoffs and reduced incomes. 41.8 million People use food stamp debit cards each month, more than 1 in 8 Americans, use food stamps each month. The maximum monthly benefit in 2009 for a household of four is $668. Also during the recession health-insurance coverage fell the number of people who do have insurance dropped, 253.6 million in 2009 from 255.1 million in 2008. The number of people covered by private health insurance fell to 194.5 million from 201.0 million As the American economy fell deeper into the Recession, society as we have grown to know it hit an all time low since the Great Depression. The Economic Stimulus Package approved by Congress included nearly 800 billion dollars. Once the stimulus bill was passed funds were to be allocated forShow MoreRelatedEssay on National Debt1368 Words   |  6 PagesNational Debt: It is Not Just a Number, It is Our Future Miranda Rosenbaum Macroeconomics Professor C. 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Drug Addiction And Substance Abuse - 1808 Words

An addict may ask why they are addicted, and others are not. What makes them different, that this disease has taken over their life? Addiction includes biological, psychological, and behavioral factors. It is very dangerous emotionally, psychologically, and physically. Drug addiction or substance abuse is an ongoing uncontrollable need to use drugs, despite the harmful or negative consequences it causes. The person depends on drugs to keep functioning normally as the natural chemical balance of the brain is altered. No matter the reason a person starts abusing drugs, either for excitement, escape or curiosity, it can cause serious, long-term consequences, including physical and mental problems. Addiction or substance abuse is not something that should be taken lightly; anyone can be affected by it. No matter what causes a person to turn to drugs or alcohol, learning the facts about addiction can help them overcome it. 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Analysis Of O Brien - 868 Words

Similar to how Lieutenant Cross caries his Love for Martha, we to, carry our affection for our loved ones when faced with our daily obstacles. But as we are exempt from the stress of being deployed into combat away from the ones we love. During the story, O’Brien discusses the conflict between a normal, demilitarized way of living compared to the militarized warzone they were engulfed in, In Vietnam. The memories we carry can sometimes be taken for granted and can either serve as a positive passenger or a negative burden. The following will delve into the logic of what was carried during the Lieutenant Cross and his squad’s tour through Vietnam compared to a seemingly peaceful, way of living. When you consider world history, you’ll discover that we are living in the most peaceful era of all time. But that is not to say that the brothers War and Conflict do not show their face, as they do seldom. The things we carry outside of war is mostly to sustain our surviva l in a capitalist nation. Such as the tools for education, our jobs and bills. We also carry the responsibility to engage in entertaining and fun activities during our down times to sustain our sanity. Lastly, we carry the memories from all of those, which makes waking up daily worth it. Carrying over to the story, the things they carried were simply memoirs of their lives. Simple representations, whether it be memories or pantyhose, we cherish our past when we are faced with the possibility that we may not makeShow MoreRelatedAnalysis Of O Brien s 1954 Words   |  8 Pagesdisorder, however, others still either do not believe in the diagnosis or believe that is rare and never seen. Coupled with that, another author published an article praising both O’Brien’s writing style and his use of real-life issues. 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Brand new engagement rings (not the ones from the maternal side that a great grandmother wore in her sixty years long marriage) can range in prices from a couple hundred, a couple thousand, or a couple million. A ring is absolutely a way to show how committedRead MoreAnalysis Of Tim O Brien s The Things They Carried Essay1574 Words   |  7 Pagesopposing parties. Today we re debating whether or not to ban â€Å"Tim O Brien s novel The Things They Carried. In this book author Tim O’Brien depicts the Vietnam conflict by distinguishing between the role of whether or not to be a civilian or a soldier. Though the book is fictional, Tim O’Brien portrays himself as a man who struggles with himself inside and his choice of wanting to join the army or turn tail and run to Canada. Tim O Brien has won the national book award, the james fenimore cooper prize

Cultivation Theory Local News Ryan Phillippi Free Essays

Cultivation Theory Local News Ryan Phillippi COM 249-004 9/25/12 An Annotated Bibliography 1. Romer, D. , Jamieson, K. We will write a custom essay sample on Cultivation Theory Local News Ryan Phillippi or any similar topic only for you Order Now H. , Aday, S. (2003). Television News and the Cultivation of Fear of Crime. Journal of Communication, 53, 88-104. This article goes into detail about how the public believes that violent crime is a widespread national problem in the US despite the declining trends in crime. The authors have a hypothesis that fear of crime is in part a by-product of exposure to crime-saturated local television news. Cultivation Theory is used to suggest that fear of crime is fueled in part by heavy exposure to violent dramatic programming on television. Exploration of a related hypothesis indicates that the Cultivation Theory’s predicted effects of television on the public are true. The authors use national surveys to support their research. 2. Lee, C. , Niederdeppe, J. (2011). Genre-Specific Cultivation Effects: Lagged Associations Between Overall TV Viewing, Local TV News Viewing, and Fatalistic Beliefs About Cancer Prevention. Communication Research, 38, 731-753. This article incorporates recent studies that have found that exposure to local television newscasts is associated with a variety of problematic â€Å"real-world† beliefs. These studies were controlled for a variety of demographic characteristics and media use variables. A two-wave national representative survey is analyzed to know the correlation between local TV news viewing and fatalistic beliefs about cancer. Analyses provide evidence that local TV news viewing predicts increased fatalistic beliefs about cancer. 3. Kahlor, L. , Eastin, M. S. (2011). Television’s Role in the Culture of Violence Toward Women: A Study of Television Viewing and the Cultivation of Rape Myth Acceptance in the United States. Journal of Broadcasting Electronic Media, 55, 215-231 This article approaches cultivation from a feminist prospective that recognized television as a source of cultural norms embedded in a culture of violence towards women. Results show that general television consumption significantly relates to rape myth beliefs among men and women. Also, there is a negative relationship between crime-show viewing and rape myth cceptance. Crime-show viewing directly correlates to the overestimation of false rape accusations. 4. Morgan, M. , Shanahan, J. (2010). The State of Cultivation. Journal of Broadcasting and Electronic Media, 54, 337-355. This article investigates television’s contributions to viewers’ conceptions of social reality. This article reviews the history of cultivation theory and takes stock of recent trend s within the field. Changing media is contributing to the future prospects for cultivation research. This article will mainly be used to introduce cultivation theory to the reader. . Appel, M. (2008). Fictional Narratives Cultivate Just-World Beliefs. Journal of Communication, 58, 62-83. This article identifies several misrepresentations on television and shows that the more television people watch, the more their beliefs correspond to the television world. Fictional narratives are believed to be powerful in changing audience beliefs. While local news is not fictional, many of the stories may not be local and can still change the beliefs of the local audience. The general amount of television viewing positively relates to mean-world and scary-world beliefs. How to cite Cultivation Theory Local News Ryan Phillippi, Essay examples

Hotel Magnificent Strategic Vision-Free-Samples for Students

Question: Discuss about the Hotel Magnificent Strategic Vision. Answer: Introduction Services act as a key to satisfy customers especially in the hospitality sector. Key strategic vision for any hotel is to delivery services of highest possible quality through its employees(Heskett J. L., 2010). Hotel Magnificent is aimed at providing high quality customer services through a varied type of strategic objectives. The hotel present as a chain hotel throughout world offers one of the best quality services in Australia. In order to attract its customers, its pool of services varies across lodging, restaurant, child care facilities, conferences, spa and so on and so forth. Lodging facility offered by the hotel is exclusive in itself for attracting large number of customers. Heksetts model of quality service delivery has been accommodated in order that appropriate service blueprint can easily be understood. Services are further customized in a way such that it can easily meet needs of its customers(Theoharakis, 2009). Hence, it can easily be understood that service delivery systems acts as a key to its operational strategy. The scope of this report identifies the services blue print for appropriate operational strategy such that high quality services can be rendered. The hotel implements appropriate service employee management such that it can incorporate quality measures in its chain. Such strategies allow the hotel overcome any sort of challenges faced across its chain and offer high quality of services to its customers(Evanschitzky, 2012). Operating Strategy According to Heksett operational strategy can be best developed by means of aiming at profitability and success for the business. Such profitability can easily be enhanced by means of investing into employees capabilities. Thus, human resource development is the key to attending customer satisfaction(Chi, 2009). The model depicted below reflects the importance of operations as a means or part to obtain customer satisfaction, value and loyalty. Marketing is another crucial factor that can help attract customers by showing the value that will be derived in utilization of the services of the hotel. It can be identified that Hotel Magnificent needs to attract its customers by way of marketing activities and then implement its operational strategy by appropriate training and development of human resources for attaining profitability(Essawi, 2012). The key elements in the model leads to the Service Management Trinity of Human Resources, Marketing and Operations as highlighted below. Figure 1: Heksett's Model A Service Management Trinity comprises of Operations, Marketing and Human Resources as being the key elements of service delivery that are closely related to each other. Operations, marketing and Human Resources are key sources that can help yield high levels of profitability to the hotel chain. The concept aims at reducing conflicts that are offered by the three separate disciplines of management. While operations aims at reducing costs of services that are offered to customers, marketing aims at attracting customers through various advertisements and other endeavors(Fazlzadeh, 2012). Sole aim of marketing activities is to increase profitability of the hotel. Human Resources needs to focus on operations such that customer satisfaction can be increased and attended to. These departments needs to work closely with one another for aiming at appropriate results. Figure 2: Service Management Trinity Marketing: Marketing department needs to evaluate appropriate market segments that it aims to serve. As target market analysis has been undertaken previously according to Heksetts model needs focus on strategic service vision. The Hotel will aim to service areas in Sydney, though it will attract customers from around the world(Heskett J. L., 2010). It will also research key customer needs and preferences within the segment. As in Sydney the hotel needs to offer its services at affordable rates, but with appropriate monitoring of competitive offerings and identifying principal characteristics as their quality and strategic levels. Post which the hotel has designed its services to cater to its targeted segment. Operations: The hotel has selected supplementary elements for increasing value appeals of core service of the hotel which comprises of lodging. The hotel has designed its lodging and restaurant services such that customer needs and preferences are appropriately reflected(Heskett J. L., 2008). Prices are set according that reflects competitive price levels. The hotel has also adopted communication strategy with its customers by means of social media sites for transmitting messages, promoting advantages of services rendered. Human Resource: The hotel has been able to achieve tremendous amounts of success due to its employees. It has already fixed employee performance standards for establishing of appropriate service quality levels. There are programs that rewards its employees for their loyalty as well(Hong, 2013). This establishes that marketing and human resources function in services is closely interrelated and dependent upon each other. Service Blueprint Service blueprint consists of a technique that is commonly used for service design and innovation. A service blueprint is necessarily an applied process chart for service delivery processes that reflects customers perspective(Geum, 2011). It is a tool that is utilized by the hotel for managing of service operations, service positioning and service design. A service blueprint consists of an input process and output methodology. Some elements of service blueprints are Customer Actions, Front-stage, Back-stage including visible contact employee, support processes, physical evidences, inventory and line of visibility. Description of key elements of service blueprint of the hotel are discussed below(Lee, 2015). Figure 3: Service Blueprint The two key elements of service blueprint includes; Customer Actions: These include procedures that customers take as a part for the service delivery process. Customers provide valuable inputs though this process as they come to the hotel to avail valuable services. A customer first makes a booking at the hotel and then finally arrives at the reception to avail the services at the hotel(Bitner, 2008). While checking in customer provides inputs regarding the facilities they will be requiring while staying at the hotel. Every input obtained from customer needs to be accommodated for developing services in a better manner. Such will allow meeting of specific objectives aimed at attaining of customer satisfaction, through service process improvisation. Operational efficiency needs to be also aimed through customer actions to provide voluminous outputs to large number of customers. Front-stage (Visible contact Employee Actions): These include procedures taken by contact employees as an endeavor for face-to-face service encounter(HESKETT, 2012). At the hotel staffs are continuously interacting with customers right from their entry into the hotel till such time, they leave the hotel and provide good feedback. Employees are the front end personnel, who are continuously striving to deliver key services and meet customer satisfaction levels. More the attention provided to individual customers, better the quality of services rendered. The hotel needs to obtain detailed and descriptive inputs regards to service feedback such that they can improvise on any aspect of it as food, behaviour, cleanliness, support and several other parameters on which staffs will be ranked(Larivire, 2008). The Service Delivery System Operational strategy for service delivery system needs to aim at quality services such that customer satisfaction levels can be enhanced. For any service delivery system key procedural techniques needs to be developed(Maritz, 2008). The service delivery system at the hotel needs to be integrated such that key functionality are catered to customers in an enhanced manner to increased customer satisfaction rates. Nature of the service process at each step: For conforming to enhanced quality in services at every step that interacts with customers need to be clearly understood. With rising competition and demand for exclusive range of services it becomes pertinent to evaluate the possibilities for high levels of service delivery. At each and every step beginning customer entry at the hotel, each service point needs to be adequately evaluated and catered to. Serving protocol reservations system: The hotel will first take online booking for its rooms(Fitzsimmons, 2008). It will keep 20% of its rooms for urgent booking, for customers first come and first serve basis. Reservation system will entirely be depended on online booking, where customers will be given maximum discounts. Capacity management issues: During peak seasons the hotel is likely to face capacity management issues that can lead to possible crisis. With multiple guests coming into the hotel, there might be management issues that needs to get dealt with(Yee, 2011). Hence, during such peak seasons, the hotel will employ contractual employees to deal with additional flow of customers. Service Employee Management Employee is the key to deliver high quality services at any hotel. Hence, for attaining competitive edge it becomes crucial to attract and recruit employees who can render the organisation competitive advantages(Heskett J. L., 2008). The hotel will integrate several employee engagement strategies as training and development to attain goals of the organisation. Further, recruiting and selecting appropriately trained employee who has expertise to deliver services in the hotel industry can help it gain positive feedback from customers. Employee management is the key factor that can render competitiveness in the service sector as hotel industry and create a niche for the hotel. The HR manager at the hotel will be responsible for attending to employee related issues and in managing customer complaints or grievances. Through service processes delivery systems, the organisation will aim to attend to each and every step of employee management and handling(Heskett J. L., 2010). Thus, through employee training, they will be motivated which will result in higher motivation for the employee which will in turn affect higher productivity, ultimately leading to customer satisfaction. Quality management measures Heksett model primarily aimed to drive business profitability by means of engaging in improvisation of service quality. The focus of the model was to target and attain key measures in service quality such that business overall profitability can easily be driven. The model analyses key business relationships such that high levels of profits and sales margins can easily be derived. Applying the model in the hotel business, it can be said that the hotel needs to include several business measures. Business measures includes training and empowering of employees, employee satisfaction rates and competence, service delivery systems, customer satisfaction rates, customer loyalty rates which will eventually lead to high sales and profits turnovers. The above identified measures are regarded as the key business drivers that can help attend high levels of profitability and in turn customer satisfaction. Customer attraction can also be regarded as a parameter that will be easily attained through this model. Hence, the hotel management needs to focus on developing parameters or measures for identifying and increasing these key aspects in businesses. Customer satisfaction is associated with past present and future expectation in quality. Customer satisfaction can be achieved with mediocre quality, in case they have low satisfaction expectations. Similarly customer can be dissatisfied even if overall service quality is good, this is the case when service quality is priced at high rates. This model hence focuses on strengthening of business relationships. Customer loyalty is integral for hotel business due to high costs associated with acquiring of new customers and switching costs. Customer relationship can terminate due to multitude of factors hence they needs to be evaluated and reduced substantially. As customer loyalty has direct impact on profitability, metrics determined above needs to be catered to and KPIs (Key performance Indicators) needs to be developed. Such KPI w ill have various scores according to industry standards which can be strived for to achieve and exceed them such that organisations profitability and sustainability can be maintained. Employee can deliver long-term potential impacts on customers as well as the business, hence they are considered to be long-term potential drivers of revenue. Conclusion Analysis of above service quality related aspects of hotel business reveals the importance of quality in driving profitability. While service quality cannot alone be enhanced, there are various parameters of them attached to services that are recognized. Employee management and customer feedback has been regarded as integral factors that can drive high levels of quality within the organisation. Employees acts as a crucial point of delivery of service quality that can easily impact customer satisfaction rates. Hence, identifying various elements in the service blueprint, employee empowerment and developing their competence is regarded as key factors for driving quality. Organisations hence needs to involve themselves in various employee related programs such that superior customer satisfaction can be achieved. Reference Lists Bitner, M. O. 2008. Service blueprinting: a practical technique for service innovation. California management review, 66-94. Chi, C. G. 2009. Employee satisfaction, customer satisfaction, and financial performance: An empirical examination. International Journal of Hospitality Management, 245-253. Essawi, M. 2012. The Value Confrontation Leadership Model. . BOOK REVIEW, 73. Evanschitzky, H. W. 2012. Perils of managing the service profit chain: The role of time lags and feedback loops. Journal of Retailing, 356-366. Fazlzadeh, A. F. 2012. A Survey on the Effect of Service Delivery System on Corporate Performance Using Service Profit Chain Model. International Journal of Business and Management, 161. Fitzsimmons, J. A. 2008. Service management: Operations, strategy, and information technology. New York, NY: McGraw-Hill. Geum, Y. a. 2011. Designing the sustainable product-service integration: a product-service blueprint approach. Journal of Cleaner Production, 1601-1614. HESKETT, J. . 2012. Models of developing design capacity: Perspective from China. LEADING THROUGH DESIGN, 225. Heskett, J. L. 2008. Putting the service-profit chain to work. Harvard business review. Heskett, J. L. 2008. The Ownership Quotient: putting the service profit chain to work for unbeatable competitive advantage. . Harvard Business Press. Heskett, J. L. 2010. The service profit chain. In Handbook of service science (pp. 19-29). Springer US. Heskett, J. L. 2010. The Value Profit Chain: Treat Employees Like Customers and Customers Like. Simon and Schuster. Hong, Y. L. 2013. Missing link in the service profit chain: A meta-analytic review of the antecedents, consequences, and moderators of service climate. Larivire, B. 2008. Linking perceptual and behavioral customer metrics to multiperiod customer profitability: A comprehensive service-profit chain application. Journal of Service Research, 3-21. Lee, C. W. 2015. Service design for intelligent parking based on theory of inventive problem solving and service blueprint. . Advanced Engineering Informatics, 295-306. Maritz, A. . 2008. Implementation of service profit chain initiatives in a franchise system. Journal of Services Marketing, 13-23. Theoharakis, V. S. 2009. The strategic role of relational capabilities in the business-to-business service profit chain. . Industrial Marketing Management, 914-924. Yee, R. W. 2011. The service-profit chain: An empirical analysis in high-contact service industries. International Journal of Production Economics, 236-245.